Revolutionising Global Philanthropy: goDonate’s Dynamic Online Donations Platform Fuels UN World Food Programme’s Success
Executive Summary:
In a ground-breaking collaboration, the United Nations’ World Food Programme (WFP) partnered with goDonate to install their global online donation platform to handle all their donations worldwide.
Customising the goDonate Enterprise version of the online donations platform, goDonate addressed WFP’s complex requirements to implement a platform that would deliver outstanding results, and the outcome has resulted in WFP achieving unprecedented success for their donor engagement and fundraising.
Client Overview:
World Food Programme, is a global humanitarian organisation, within the United Nations, set-up to provide food and lifesaving assistance in emergencies around the world. It is the world’s biggest humanitarian organisation, headquartered in Rome with offices in 80 other countries.
Implementation Objectives:
WFP required a sophisticated online donation platform to deliver its fundraising efforts across the world seamlessly and effectively. And after a competitive procurement process, goDonate was selected for their goDonate Enterprise solution, providing a robust but flexible platform tailored to WFP’s diverse requirements.
- Global Reach and Flexibility:
WFP needed to effectively manage its online donations globally, catering for a large, varied range of languages and currencies. goDonate embraced the challenge to provide these sizable functionality prerequisites and successfully incorporated the requirements within the platform, enabling World Food Programme to easily serve its extensive donor audience.
The customisation features of goDonate allowed the fundraising team at WFP to create tailored donation journeys, optimising campaigns for each country and in the relevant language.
- Simple and Secure Payment Gateway Integration:
The goDonate platform simplified the donation process for WFP and its supporters by seamlessly integrating with multiple payment gateways such as Stripe, PayPal, and GoCardless. This integration ensured secure and efficient transactions.
The platform’s backend integration with Salesforce has streamlined data management for WFP, additionally supporting the improvement of its donor relationships.
- Scalability for Rapid Response:
goDonate’s robust architecture has been designed to handle scale at any moment, enabling the World Food Programme to respond swiftly to global emergencies without issue.
The platform accommodates high volumes of donations from around the world, ensuring WFP can quickly turn this collected online income into life-saving aid for those in urgent need.
Results:
Since the implementation of goDonate, World Food Programme has experienced remarkable outcomes:
Conversion Rate Surge:
In an A/B split test against their previous platform (iRaiser), World Food Programme witnessed a staggering 33% increase in the conversion rate of its donations.
The user-friendly interface and optimised donor journeys have unquestionably contributed to a much more engaging and effective donation process that creates results.
Substantial Increase in Single Gift Income:
Single gift income has skyrocketed by an impressive 88%, undoubtedly showcasing the platform’s effectiveness in driving higher-value contributions.
Conclusion:
goDonate’s global implementation for the World Food Programme has not only met but exceeded expectations, providing a world-class donation platform for a global organisation with complex needs.
The platform’s flexibility, multilingual support and seamless integration with payment gateways have empowered World Food Programme to optimise donor journeys, subsequently resulting in increased conversion rates and enhanced fundraising capabilities.
Emanating World Food Programme’s commitment to driving positive change, implementing the goDonate online donations platform clearly highlights the transformative impact that innovative and reliable donation technology can bring to global philanthropy.
World Food Programme has been delighted that its fundraising efforts have been significantly boosted by the introduction and use of the goDonate platform, which allows them to further their mission of eradicating global hunger more effectively.
We selected goDonate as a partner to develop our donation platform as they allowed us the flexibility to work on a scale rarely seen in our sector. The solution enables us to work globally across 190 countries and territories.
Throughout our journey to implementation the goDonate team have worked as a true partner, understanding our needs and working with us to support our goals.
Nev Doughty – Senior Lead, Strategic Projects, World Food Programme