A fully branded tribute fund website for your charity

inMem® enables you to offer your supporters online tribute funds and event fundraising with a delightful creative and user experience exclusive to your charity brand, helping supporters remember their loved ones and raise money for your cause.

inMem® benefits

goDonate inMem® is the market leading branded tribute fund product, a result of several years’ experience creating in memory websites for leading UK charities.

Drive more donations

inMem allows creating tribute funds with events for an average of 185% more income.

Increase tribute funds value

73% of inMem donors convert to Gift Aid (9% more than other platforms).

Tailor the supporter journey

inMem is fully designed and branded to your charity rather than presenting as a 3rd party platform.

inMem gives you the ability to respond to behaviours and trends you see.

A personalised and frictionless experience

When it comes to in-memory giving, we know that the supporter’s experience is absolutely critical, considering the sensitive situation. For us, this means providing each charity with the ability to have their own design and branding applied consistently across their implementation, with an overall look and feel specific to each site’s unique in-memory sub-brand.

  • Styled to your organisation’s brand and in-memory proposition
  • Optimised user journeys
  • Mobile and tablet responsive design
  • Creation of tribute funds and event fundraising pages
  • Offline donations included
  • Integration with social media for promotion
  • All major payment methods supported

A flexible and easy to manage platform

Backend administration is a simple to use but powerful interface for non technical staff to fully manage the site including content, funds and donations.

  • All data available for integration with your CRM
  • Backoffice reporting dashboard
  • Secure payments through Braintree & PayPal
  • Full CMS & fund management
  • Email template management & automated email delivery
  • Gift-Aid, PCI-DSS and GDPR compliant
  • 24/7 hosting and support
  • Integration with Google Analytics/GTM

Celebration as well as remembrance

While inMem is designed as a tribute fund platform for remembering loved ones, it can also be tailored for other occasions—such as celebrating and supporting someone in life.

Supporters might use it to raise funds for a friend or family member overcoming a serious illness or to say thank you to staff after receiving help.

We can configure inMem specifically for celebration-based fundraising—adapting the language, tone and messaging to create a dedicated, positive space.

The platform even enables charities to set tributes and celebration of a pet’s life, as, for example, Battersea has done.

We offer separate implementations for in-memory and in-celebration fundraising, so each has its own distinct focus and experience.

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“Our tribute funds with goDonate InMem have been going from strength to strength, becoming a vital new in memory income stream, and we’ve had great feedback from supporters who value having this way to celebrate their loved ones. Vicky and the team have been there throughout to help us smoothly set up the platform, quickly answer any queries or issues, and give advice on how to maximise our income and engagement.”

Marie Curie

Our online tribute fund clients include:

Different versions to suit your needs

Our inMem product provides both an entry-level solution and a more customisable version for charities with unique requirements.

From £250

Our latest version – inMem Essential provides all the front-end user experience of inMem Plus, but is more accessible for charities with a tighter budget. Perfect for charities starting out with online tribute funds as an income source, or for those seeking to grow their in-memory income from using an improved online tribute fund offering.

Pricing on request

Our leading online tribute funds platform is used by charities where in-memory giving is an important income stream for the charity. inMem Plus offers a fully branded and engaging front-end user-experience, an easy to use back-end administration, and the option to fully customise to your requirements.

Let’s take the next step together

A success story: Help for Heroes

As part of its new and improved In Memory Giving programme, Help for Heroes was looking to introduce a new product for supporters who wished to commemorate their loved ones through the fantastic work Help for Heroes provides their beneficiaries.

The “Hero Funds” tribute fund website, created on the inMem platform, allows individuals, families, workplaces and community groups to build a lasting memorial by raising money for Help for Heroes in their loved one’s name and memory.


Discover more fundraising products

With 3 different solutions available, from simple to bespoke, goDonate® is the next generation platform that seamlessly integrates with your website to handle all types of donations.