Transforming Compassion into Contributions: goDonate Plus Drives Success for Marie Curie
By effectively collaborating with the Marie Curie team, we were delighted to add our goDonate Plus platform to their website. This was to enhance their online donations income, improve user experience, and streamline back-end processes. The strategic approach was to create more flexibility by implementing our innovative online donations solution. The result has significantly driven online revenue success for the charity – with online income for Marie Curie increased by the goDonate platform and also average gift amounts.
Client Overview:
Marie Curie, known for its dedication to providing care and support for people living with terminal illnesses, sought to elevate its online fundraising efforts. Recognising the need for a comprehensive solution, they turned to goDonate Plus to achieve their objectives.
Implementation Objectives:
1. Enhanced User Experience:
The fundraising team at Marie Curie were conscious that their online donation journey wasn’t as successful as it could be due to friction and recognised drop-off points. With its proven one-page application donation form, goDonate Plus was recognised for its simple but effective impact for user experience and was therefore implemented to improve the online donation experience, ensuring a seamless and user-friendly interface for donors.
The Plus version of the platform has allowed for customisation, enabling the fundraising team to easily create tailored journeys for specific appeals and campaigns.
2. Flexible Fundraising Journeys:
The fundraising team from Marie Curie had also sought the flexibility to create personalised journeys for their key campaigns, including their annual Great Daffodil Appeal and the Christmas campaign. The donation journeys for these campaigns are different to the ‘every day’ donation pathway for supporters, and therefore it was essential for the team at Marie Curie to be able to spin-up more bespoke campaign journeys quickly and simply.
The platform’s capabilities make it easy to create dynamic and targeted fundraising campaigns needed to effectively engage donors of these appeals.
3. Sponsor-a-Nurse Program:
goDonate Plus has also helped launch the Marie Curie’s Sponsor-a-Nurse initiative, allowing donors to provide regular giving sponsorships directly through the platform to help fund nursing services.
4. Streamlined Back-End Processes:
Integration with Marie Curie’s CARE CRM and Woods Valldata for its Direct Debits was a fundamental requirement; and the implementation of goDonate Plus easily enabled the streamlining back-end processes, enhancing both operational efficiency and data management for the administration team.
Results:
The implementation of goDonate Plus has produced significantly tangible results for Marie Curie:
22% Increase in Income:
Online donations have seen a remarkable 22% increase, reflecting the platform’s effectiveness in driving higher levels of donor engagement.
Average Gift Size Growth:
The average gift received by Marie Curie has experienced a positive uptick; showcasing the platform’s ability to encourage larger and more impactful contributions.
Conclusion:
goDonate Plus has proven to be a transformative solution for Marie Curie, aligning seamlessly with their goals to increase online donations, enhance user experience, and streamline back-end processes.
The platform’s flexibility in crafting personalised journeys for campaigns and its innovative product offerings, such as Sponsor-a-Nurse, have contributed to the charity’s success.
Emphasising its commitment to empowering UK charities, with the significant uplift in online income for Marie Curie increased by goDonate platform, clearly demonstrates goDonate as an innovative and impactful technology solution; ensuring Marie Curie can continue their vital work with greater support from their communities.
“Being able to test different landing pages and apply different theories to donation behaviour is providing us with exceptional insight, data and ultimately income!
I could not advocate working with Vicky and team more – they are super helpful, easy to work with and quick to respond and we have seen a huge uplift in donations since implementing the technology a year ago.”
Hannah Attride, Head of Digital Products, Marie Curie
goDonate integrates with Care CRM for this integration.
Find out more about goDonate’s online donations platform: The next generation of digital fundraising solutions – goDonate (go-donate.uk)