About us
goDonate is the UK’s leading charity donation platform
• Higher conversion rates than other leading platforms
• One-click donation journeys for a great supporter experience
• Easy-to-create campaign pages for seamless cross-channel appeals
• Fundraising tools provided to help you raise more money
What makes us different
Is your clunky donor journey impacting your ability to fundraise online? goDonate is named by charity experts as the leading charity donation platform for a number of reasons.
Easy-to-use technology
Senior and less experienced fundraisers alike have praised our platform for simplifying the task of taking online donations and improving the donor experience.
Proactive UK-based team
Outstanding customer service with the human touch from a fully UK-based team who have unrivalled knowledge of the national charity sector.
Continuous learning
We constantly learn from analysing and testing our products with charities, feeding knowledge back into the platform to benefit all users.
Meet our team
goDonate is the UK’s leading online fundraising platform serving UK and international charities. We are a female-founded business with decades of experience across our experts.
Our fully UK-based team is here to help you provide frictionless donor experiences, working alongside you to increase revenue from digital channels. Many of goDonate’s experts have held senior roles at UK charitable organisations. Priding themselves on providing personalised customer service for our clients, they are digital fundraising experts with a deep-rooted knowledge of the charity sector.
goDonate leadership
Vicky Reeves / Founder & CEO
Vicky’s background in e-commerce, digital strategy and fundraising makes the perfect foundation for goDonate – the online donation platform supporting major UK and global charities.
With more than 20 years’ expertise in digital fundraising and the technology that drives it, Vicky focuses on helping charities to maximise online donations through smart tech and exceptional UX.
She was a Trustee of the charity arm of the British Museum for eight years, helping the organisation to maximise its online fundraising and use technology to drive digital donations.
Vicky’s passionate approach to innovation, digital experience and supporter engagement has been recognised with several accolades. They include a finalist spot in the Digital Champion category of the Third Sector Awards, and a place on the shortlist for the Fast Growth Business Awards Female Entrepreneur of the Year.
John Watson / Non-Executive Chair
John brings extensive experience in building and scaling successful businesses, including businesses that have worked closely with charities and the wider not-for-profit sector.
As Chair of goDonate, he works with the leadership team to support the company’s growth and strategic direction, bringing commercial insight, mentoring and a strong understanding of charity-sector relationships.
His experience provides valuable guidance as goDonate continues to develop its products and strengthen client partnerships.
Scott Gray / Non-Executive Director
Scott brings more than 25 years’ experience in payments, technology and digital fundraising, and is a well-respected figure in the charity sector.
His expertise in payment innovation and Regular Giving has helped organisations unlock sustainable income and long-term supporter value.
As a Non-Executive Director, Scott provides strategic insight to help shape goDonate’s future direction.
Vanessa Cartwright / Non-Executive Director
Vanessa brings extensive international leadership experience across digital, ecommerce and technology businesses, including senior roles at Astound Digital and Fluid.
She offers valuable perspective on innovation and how organisations can adapt to evolving user expectations and technologies such as AI.
As a Non-Executive Director, Vanessa provides strategic guidance to support goDonate’s continued growth.
Derek Hill / Director of Partnerships & Growth
Derek brings over 15 years’ experience in charity partnerships, digital fundraising and technology, with roles at JustGiving, Farewill, NSPCC and Save the Children.
He focuses on building strong relationships with charities and developing partnerships that expand goDonate’s reach.
Working closely with partners, Derek helps organisations optimise donation performance, strengthen supporter engagement and grow digital income.
Discover our fundraising products
With 3 different solutions available, from simple to bespoke, goDonate® is the next generation platform that seamlessly integrates with your website to handle all types of donations.
inMem® enables you to offer your supporters online tribute funds and event fundraising to remember their loved ones, within a fully branded and engaging user experience.