Could donor behavioural science be the solution to turning intention into action, a persistent problem for charity digital fundraising teams? According to US-based Charities Aid Foundation, a staggering 51% of charity supporters polled for a study claim that on at least one occasion in 2025 they considered donating but ultimately didn’t. There are lots of…
Encouraging more people to visit your charity’s website is only part of the fundraising challenge. Once someone clicks donate, the journey that follows can determine whether they complete their gift or leave before making a payment. A good online donation form should make giving feel simple, relevant and reassuring. It should help supporters understand the…
Right now, only one in ten people who click the donate button on a UK charity website actually complete their gift. Improving your online donation conversion rate is one of the highest-leverage changes a charity can make to its digital fundraising programme, and it costs nothing in extra ad spend. That statistic should stop every…
Before a supporter makes an online donation, they're making another decision first: “Do I trust this organisation enough to give?” The decision, either way, often happens in a matter of seconds and isn't based on one single factor, but on lots of small signs working together. The tone of the wording and messaging, whether the…
Published: 01/07/2026 Based on goDonate’s June 2026 webinar on the charitable soft opt-in, this guide expands on the ICO guidance with practical implementation advice for charities. The charitable soft opt-in has arrived – what does it mean for charities? The introduction of the charitable soft opt-in presents a big opportunity for charities. It means you can grow your email and SMS…
Shelter, the UK housing and homelessness charity, has appointed goDonate as its online donations partner following a competitive tender process. The appointment will see goDonate work with the charity to drive digital engagement and income in support of Shelter’s mission - helping in the fight for home and delivering a new generation of social homes.…
For the first time majorities of both single and regular donations are now made using mobile devices. Our latest annual online donations data analysis report has just revealed that; reveals mobile is now the default giving environment. It accounts for 67% of monthly donations and 58% of one-off donations. The equivalent figures in last year’s…
We're pleased to announce our continuing growth with the introduction of two new members to our leadership team; experts Scott Gray and Vanessa Cartwright as Non-Executive Directors. Scott is the Founder of Graytide, a consultancy specialising in payment value creation. He brings more than 25 years’ experience and expertise in payments and technology to the…
We're delighted to share some more examples of charities using the goDonate platform, helping them to successfully convert online donations.
We're delighted to announce the appointment of Derek Hill into the role of Director of Partnerships and Growth. Derek joins goDonate with more than 15 years’ experience in charity partnerships, digital fundraising and tech for good, across leading platforms and charities including JustGiving, Farewill, NSPCC and Save The Children. Most recently, he was Head of…
