Our Journey
How goDonate evolved
goDonate started with a simple idea: to create a better online donation experience for charities and their supporters. Since the first iteration launched in 2018, we’ve continued to develop the platform around the needs of charities and real donor behaviour.
Since 2018 | Millions of donation journeys | Tens of millions raised for charities
2018
The first iteration of goDonate launches
The first version of goDonate launched in 2018, putting our ideas around better digital giving into practice and giving us the opportunity to learn directly from real donor behaviour.
2019 – 2020
Building and refining the platform
We continued to develop the product, working closely with charities and using insight from live donation journeys to improve the experience for both donors and fundraising teams.
2021
goDonate Plus launches
Following a significant period of product development, we launched goDonate Plus in 2021. Designed for charities that need greater flexibility, integration and control over their fundraising journeys, Plus marked an important step in the evolution of goDonate and has since become a major part of our growth.
2022 – 2024
Building momentum
As adoption of goDonate increased, the platform continued to evolve. We added new features, integrations and fundraising experiences, while also expanding into areas such as in-memory giving with inMem.
Over time, this has given us insight from millions of donation journeys, while goDonate now processes tens of millions of pounds in charitable giving. We use that insight to continually improve the platform and the supporter experience.
2025
goDonate becomes independent
Following a management buyout in 2025, goDonate became an independent business. This gave us an even sharper focus on fundraising technology, product development and the needs of our charity clients, while creating a strong foundation for the next stage of growth.
2026
Investing for growth
We are continuing to invest in the business as we grow, expanding the team and strengthening our senior management capability to support the next stage of goDonate’s development.
Alongside continued investment in the platform, we are building greater capacity across the business to develop new products, strengthen partnerships and support a growing community of charity clients.
What’s next
Better experiences | More fundraising | Smarter insight
Our focus is on making goDonate even more valuable to charities: continuing to deliver excellent supporter experiences and helping charities grow their digital income.
We’ll continue to develop the platform, broaden the ways charities can fundraise online and turn the insight generated across millions of donation journeys into practical improvements that benefit every goDonate client.