Addition, the digital products studio within WPN Chameleon have today announced they have partnered with the NSPCC to launch goDonate Voice. This new, off-the-shelf product makes it easy for charities to start taking monetary donations through Amazon Alexa using Amazon Pay.
Cherie Chambers our user experience lead at Addition by WPN Chameleon tells you how to join the voice race and avoid falling at the first hurdles by making sure your brand’s voice experiences are always meaningful for end users.
It is no secret the charity world has moved at a quantum pace in the last twenty years. Whether it’s being able to get your message out through social media, donating in just a few clicks using technology such as Apple or Google Pay, or the need to create multi-device experiences, the opportunities for charities have never been greater. Even in a post-GDPR world, refined databases of contacts mean marketing can be tighter and more focussed.
Last month, Amazon announced it was launching donations via Alexa in the US. The race is now on to bring voice-activated donations to UK charity donors.