Addition, the digital products studio within WPN Chameleon have today announced they have partnered with the NSPCC to launch goDonate Voice. This new, off-the-shelf product makes it easy for charities to start taking monetary donations through Amazon Alexa using Amazon Pay.

goDonate Voice is an evolution of Addition’s highly successful next generation SaaS online donation platform goDonate.

Alexa users simply have to enable the NSPCC skill either by using their voice or through the Alexa app. Then say ”Alexa, open NSPCC” to donate. The money will be automatically deducted from their registered payment method on their Amazon account and sent to the charity via Amazon Pay.

Vicky Reeves, MD of Addition commented: “Voice offers a new and exciting channel. We’ve been working with Amazon and have been exploring and creating Alexa skills for charities to enable them to use voice for fundraising, service delivery and engagement.

goDonate Voice is a new solution which gets charities up and running with voice donations and will evolve as the channel evolves, so our clients’ benefit from the very latest thinking and features”.

Louise Corden, Lead Digital Producer at the NSPCC commented: “We are always looking for new ways to reach our audience and voice assistants are a growing part of people’s everyday lives — particularly for busy parents with children.

Our Alexa skill has both the ability to donate to the NSPCC as well as help us deliver our core message, through providing tools to teach children that their bodies belong to them.

Our Talk PANTS campaign helps parents teach their children about staying safe in a fun, informal way using a catchy song and voice game, so it was a natural evolution to move those onto Alexa.