Using the goDonate Essential platform, The Fire Fighters Charity has been able to easily and cost effectively change the design of their donation form, simplifying the donation journey and future proofing it as online & mobile payment innovation evolves. Since implementing goDonate, the charity has seen a significant increase of 49% in their donations and the new platform easily handles spikes in donations following emergency appeals.
“We are really pleased with our new donation pages. The pages are mobile responsive and offer our donors and supporters new payment options making it easier for them to make a donation.”
Kate Griffiths, Income Generation and Engagement Manager, The Fire Fighters Charity
Following the growth of the general public using QR codes during the pandemic, in 2021 we also implemented a mobile-first version of goDonate for quick and frictionless donations via QR codes on posters at fire stations, in their supporter magazines and direct mail packs. Donations can be taken with minimal data entry by using digital wallets such as GooglePay, Apple Pay and PayPal for both single and monthly gifts.
The data from goDonate goes into the charity’s Raiser’s Edge platform via CSV files and Rapidata for direct debit processing.