Scope delighted with 40% increase in online donation conversion rate since moving to goDonate
Executive Summary:
Scope is a disability charity that campaigns to change negative attitudes about disability, providing direct services and educating the public. Looking to grow their online income as part of their overall fundraising strategy, Scope implemented the goDonate online donations platform for this, and have welcomed impressive results in doing so.
Great platform, great results
– Ashley Hickman, Head of Supporter Experience, Scope
Client Overview:
Scope is committed to building a fairer future for disabled people. Through campaigning, the charity works to shift attitudes towards disability, tackle injustice and inspire meaningful change. By creating opportunities, offering information and providing support, Scope empowers individuals to thrive. With one in four people in the UK identifying as disabled, Scope is focused on making a real impact. Scope’s goal is to ultimately achieve true equality.
Requirements:
Looking to improve the online donations channel as part of their new fundraising strategy, Scope needed a comprehensive platform, with tools that the fundraising team could use to maximise online donations including the ability to test different donor journeys for campaigns.
The team were looking for a powerful online donation platform to uplift their donations and wanted a solution that already demonstrated its capability with proven results.
Solution:
The Fundraising Director had previously worked at a charity who successfully uses goDonate and knowing the capability of the platform from experience, it was then an easy decision for the charity to choose goDonate.
The supporters now experience a streamlined donation experience through using goDonate, and the charity enjoys all the functionality they were looking for to increase their online donation income.
Following an in-depth review of the data, Scope are delighted to see a significant 40% increase in conversion rate of new online donations since they have moved to goDonate.
Having seen such a great uplift of successful conversions, Scope is excited for the future with this much improved income channel thanks to goDonate.
Overall, it is much better than most platforms I have used, and I am impressed at the results we have seen since implementing it. We have seen a big uplift in donation completions and donation value since we launched the goDonate.
– Ashley Hickman, Head of Supporter Experience, Scope
goDonate integrates with Microsoft Dynamics 365 CRM for this integration.