Remembering Paul O’Grady: How his tribute fund page continues to support lives at Battersea

It’s now a year on from the sudden passing of TV celebrity and ambassador for Battersea Dog’s and Cat’s Home, Paul O’Grady; and the tribute page set up in his name by the charity continues to attract many donations.

Rapid rise in tribute funds makes in-memory income a key part of fundraising strategies

Online tribute funds are booming in popularity, with the number of new funds created from 2021 to 2022 increasing by 15%, according to the latest fundraising data analysis from next-generation digital fundraising platform goDonate. The increase comes on top of a growth in tribute funds of 63% in the preceding 12 months.