Watch the webinar
Soft opt-in gives charities new options for how they offer supporters the choice to hear more by email and SMS — but deciding which approach to take isn’t always straightforward.
In this practical webinar for charities, goDonate explores different ways to present opt-in and opt-out choices within online donation journeys, with clear examples that go beyond the theory.
What the webinar covers
This best-practice-led session looks at how different soft opt-in approaches compare across ICO guidance, supporter experience and online donation conversion.
The webinar covers:
- email and SMS opt-in choices for charities
- how different approaches sit alongside ICO guidance
- wording, layout and supporter experience considerations
- how opt-in and opt-out choices can be presented in online donation journeys
- the benefits, considerations and potential trade-offs of each option
Whether you’re reviewing your supporter permissions journey or simply want to understand what soft opt-in could mean for your charity, this session will help you make more informed decisions.
Alternatively, read our accompanying blog here.
Talk to goDonate about soft opt-in
If you’d like to understand how different opt-in and opt-out approaches could work within your goDonate donation journeys, we’d be happy to help.