Blue Cross overwhelmed by the results of integrating with the goDonate donation platform.
Executive summary:
Blue Cross, a well-known UK animal charity, transformed its digital fundraising by switching to goDonate Plus—the advanced online donation platform built for charities.
The results speak for themselves: a 40% uplift in online donations, a 35% increase in digital income, and a 145% surge in conversion rates. This case study outlines how Blue Cross improved supporter experience, reduced drop-off, and streamlined operations by upgrading to a donation platform designed to deliver results.
Client overview:
Established in 1897, Blue Cross supports sick, injured, and homeless pets across the UK. Offering rehoming, veterinary care, behavioural support, and bereavement services, Blue Cross relies heavily on voluntary donations. Competing for support in a crowded market, the charity needed a more effective digital fundraising strategy. Improving their online donation journey was essential to increase supporter engagement and drive income growth.
Requirements:
Challenges With the Previous Donation Platform
Before adopting goDonate, Blue Cross experienced several limitations with its old donation platform, including:
- High failure rates for online donations, resulting in lost income.
- Rigid templates that made it hard to adapt fundraising campaigns quickly.
- Ongoing technical glitches that negatively affected donor experience.
- Complicated financial reconciliation, adding pressure on internal teams.
- Lack of modern payment options like Apple Pay and Google Pay.
Key Requirements
To meet ambitious digital fundraising goals, Blue Cross sought an online donation system that could:
- Increase conversion rates and supporter retention.
- Deliver a smooth, mobile-first user experience.
- Allow flexible and custom campaign donation pages.
- Support multiple payment methods including PayPal, Apple Pay, and credit/debit cards.
- Provide real-time reporting and CRM integration for efficient finance and supporter services.
Solution:
Blue Cross selected goDonate Plus for its powerful fundraising features and ease of use. goDonate Plus offered:
- Frictionless donation journey – Fast, mobile-optimised, and easy to navigate, reducing donor drop-off.
- Campaign flexibility – Branded donation pages that can be launched and edited in minutes, with A/B testing tools built in.
- Comprehensive payment support – Accepts major cards, PayPal, Apple Pay, and Google Pay.
- Real-time insights – Accurate donation reporting and reconciliation integrated with CRM systems.
- Supporter-first tools – Automated emails, custom thank-you pages, and donor stewardship journeys.
- CRM integration – goDonate integrates with Blue Cross’ Microsoft Dynamics 365 to migrate key donor data
- Secure & compliant – Fully GDPR-compliant with bank-grade security infrastructure.
Results:
After moving to goDonate, Blue Cross has achieved:
- 40% more online donations.
- 35% increase in digital fundraising income.
- 145% rise in conversion rates.
- Significant reduction in donor complaints due to a smoother, simpler giving process.
- Better campaign agility and operational efficiency for internal teams.
Conclusion:
A Smarter Way to Fundraise Online
By upgrading to goDonate Plus, Blue Cross gained a future-proof donation platform that drives real fundraising impact. With conversion-optimised design, flexible campaign tools, and real-time financial tracking, goDonate Plus empowers charities to raise more online while improving supporter experience.
If you’re a charity looking to boost donations, streamline operations, and future-proof your online fundraising, goDonate Plus is the platform built for you.