Battersea was looking to provide a tribute fund offering not only for people who were wanting to fundraise for loved ones they have lost, but also for their much loved pets.
goDonate and Battersea worked together to discuss the best approach for how to use the inMem platform for both remembering people and animals. It was agreed that it was best to keep the two types of tribute funds separate so the journeys could be tailored to the situation and so two websites were created using inMem, one for people and one for pets.
Both tribute fund websites have become hugely popular with supporters of Battersea and are used for remembering their loved ones but also for creating fundraising pages for events in memory.
