With an international reach, Action Against Hunger were keen to improve their online donation conversion. They felt the user experience with their existing provider was clunky and poor. With a dedicated UX team in house at WPNC, goDonate has the best user experience out of all the platforms on the market.
The backend also needed to provide the data from single gifts and regular gifts including direct debits in a format compatible with Raiser’s Edge, so the data entry could be automated without manual data processing.
“We’re really pleased with how goDonate has helped transform our digital platforms, especially when there’s been an increased need to fundraise online during the coronavirus pandemic.
The simple user journey has made it much easier for our supporters, both new and existing, to donate – helping to increase conversion rates by 33% and online revenue by 40%.”
Jimmy Perkins, Digital Communications Manager, Action Against Hunger