Digital wallets are now used to make nearly four in 10 one-off donations, according to the latest annual report from next-generation digital fundraising platform goDonate.
Are you using Facebook Pixel? Now is the time to put the Meta Conversions API in place! Facebook Pixel (or Meta Pixel as it is now known) has been a very useful data-gathering tool for tracking data of users on Facebook. However the strength of this tool is declining due to iOS 14 privacy features…
We’re pleased to highlight some more of our recent charity implementations, that have gone live with the goDonate platform for their online donations journey.
We thought it fitting to share some trends that are moving in the world of the internet that could affect the way your supporters donate in the future!
The best digital fundraising experiences are the ones that feel simple, seamless and built around the supporter. These latest charities to go live with goDonate Plus are creating faster, more intuitive donation journeys designed to make giving easier across every device. With streamlined experiences, flexible functionality and mobile-first design, each organisation is helping reduce friction,…
Online tribute fund revenue grew by 46% during the past 12 months, according to a new analysis of donor data by goDonate
We’ve seen a growing trend from charities as we come out of the pandemic of creating new digital subscription products. The idea of these subscriptions or memberships is to encourage a regular monthly gift by giving something of value back to the subscriber.
Vicky Reeves, goDonate’s Managing Director, reveals how charities can increase income by harnessing and promoting online in-memory tribute funds: 1. Accuracy matters Get the data capture right on your main donation forms to capture donor motivation, so you can tailor your communications and engage your donors on an in-memory supporter journey about in-memory and tribute…
The goDonate Online Donations Report 2022 reveals donors’ use of digital wallets - including PayPal, Apple Pay and Google Pay - has significantly increased year-on-year. Digital wallets now account for a fifth of monthly online donation payments, and nearly half (43%) of all one-off donations made online. Meanwhile, the goDonate study of donor activity, based…
Take a look at these 10 Tops Tips giving practical ideas on what charities can do to optimise their visitor experience and maximise their online donations.
