Facebook Pixel and Meta Conversions API

Are you using Facebook Pixel? Now is the time to put the Meta Conversions API in place! Facebook Pixel (or Meta Pixel as it is now known) has been a very useful data-gathering tool for tracking data of users on Facebook. However the strength of this tool is declining due to iOS 14 privacy features…

Optimised Charity Donation Platforms: Latest goDonate Plus Implementations

The best digital fundraising experiences are the ones that feel simple, seamless and built around the supporter. These latest charities to go live with goDonate Plus are creating faster, more intuitive donation journeys designed to make giving easier across every device. With streamlined experiences, flexible functionality and mobile-first design, each organisation is helping reduce friction,…

How a subscription option can support regular giving

We’ve seen a growing trend from charities as we come out of the pandemic of creating new digital subscription products. The idea of these subscriptions or memberships is to encourage a regular monthly gift by giving something of value back to the subscriber.

Digital wallet donations are the fastest growing charity payment choice

The goDonate Online Donations Report 2022 reveals donors’ use of digital wallets - including PayPal, Apple Pay and Google Pay - has significantly increased year-on-year. Digital wallets now account for a fifth of monthly online donation payments, and nearly half (43%) of all one-off donations made online. Meanwhile, the goDonate study of donor activity, based…