A fully branded tribute fund website for your charity
inMem® enables you to offer your supporters online tribute funds and event fundraising with a delightful creative and user experience exclusive to your charity brand, helping supporters remember their loved ones and raise money for your cause.
inMem® benefits
goDonate inMem® is the market leading branded tribute fund product, a result of several years’ experience creating in memory websites for leading UK charities.
Drive more donations
inMem allows creating tribute funds with events for an average of 185% more income.
Increase tribute funds value
73% of inMem donors convert to Gift Aid (9% more than other platforms).
Tailor the supporter journey
inMem is fully designed and branded to your charity rather than presenting as a 3rd party platform.
Follow donors’ behaviours and trends
inMem gives you the ability to respond to behaviours and trends you see.
A personalised and frictionless experience
When it comes to in-memory giving, we know that the supporter’s experience is absolutely critical, considering the sensitive situation. For us, this means providing each charity with the ability to have their own design and branding applied consistently across their implementation, with an overall look and feel specific to each site’s unique in-memory sub-brand.
- Styled to your organisation’s brand and in-memory proposition
- Optimised user journeys
- Mobile and tablet responsive design
- Creation of tribute funds and event fundraising pages
- Offline donations included
- Integration with social media for promotion
- All major payment methods supported
A flexible and easy to manage platform
Backend administration is a simple to use but powerful interface for non technical staff to fully manage the site including content, funds and donations.
- All data available for integration with your CRM
- Backoffice reporting dashboard
- Secure payments through Braintree & PayPal
- Full CMS & fund management
- Email template management & automated email delivery
- Gift-Aid, PCI-DSS and GDPR compliant
- 24/7 hosting and support
- Integration with Google Analytics/GTM
Celebration as well as remembrance
While inMem is designed as a tribute fund platform for remembering loved ones, it can also be tailored for other occasions—such as celebrating and supporting someone in life.
Supporters might use it to raise funds for a friend or family member overcoming a serious illness or to say thank you to staff after receiving help.
We can configure inMem specifically for celebration-based fundraising—adapting the language, tone and messaging to create a dedicated, positive space.
The platform even enables charities to set tributes and celebration of a pet’s life, as, for example, Battersea has done.
We offer separate implementations for in-memory and in-celebration fundraising, so each has its own distinct focus and experience.
“We are very pleased to have an up-to-date and fit-for-purpose tribute funds site for our supporters to use, both to remember their loved ones and to raise money for a cause which is important to them.”
Our online tribute fund clients include:
Different versions to suit your needs
Our inMem product provides both an entry-level solution and a more customisable version for charities with unique requirements.
From £250
Our latest version – inMem Essential provides all the front-end user experience of inMem Plus, but is more accessible for charities with a tighter budget. Perfect for charities starting out with online tribute funds as an income source, or for those seeking to grow their in-memory income from using an improved online tribute fund offering.
Pricing on request
Our leading online tribute funds platform is used by charities where in-memory giving is an important income stream for the charity. inMem Plus offers a fully branded and engaging front-end user-experience, an easy to use back-end administration, and the option to fully customise to your requirements.
Let’s take the next step together
Whether you’re ready to arrange a demo or just have a few questions — we’re here to help.
A success story: Macmillan
Macmillan were looking for a more modern tribute fund platform with an improved user experience across all devices including mobile. Macmillan moved their tribute fund platform over to inMem in late 2020. As part of the migration goDonate also migrated the existing funds to ensure continuity for their fund holders and donors.
In the 6 months since Macmillan went live on inMem they received double the number of funds set up and the income trebled compared to the same period the year before! These results were solely from a new improved platform and not from a change in marketing effort.
Discover more fundraising products
With 3 different solutions available, from simple to bespoke, goDonate® is the next generation platform that seamlessly integrates with your website to handle all types of donations.