Donation Product
goDonate® is the next generation online donation platform.With mobile at its heart, goDonate is geared around providing supporters with the optimum user experience, making it as simple and convenient as possible to donate with frictionless giving.

Dramatically increase your online donations

Well beyond your industry benchmark
Engaging and inspiring your supporters to donate is now made easier with the flexibility and choice our new goDonate platform provides. Experiencing a jarring donation journey will only reduce your overall response rate. With goDonate, you can simplify your donor’s online giving experience and see an increase in your donations.

Personal and engaging

Build a personal connection with your supporters
Your donors want to feel that they have a personal connection or relationship with you and your cause.

goDonate allows you to tailor your donation journey to specific campaigns and appeals, track donations and understand your supporters behaviour, helping you to establish a well rounded view of your donors. This will enable you to engage better and offer personal contact with each and every one of your valued supporters.

Trust and value

Ensure a frictionless experience for your supporters
Trust is of vital importance to your supporters. As well as having confidence in the security of your donation platform, your donors want to be sure of the value their donation is providing.

With goDonate, you can ensure your supporters feel both secure in making their donation and importantly valued for doing so, regardless of the scale or complexity of the campaign.

Of course, the site is fully responsive as standard, so your supporters will get the same great user experience across desktop, tablet and mobile.

What makes goDonate different?

Market leaders in latest innovation in technology
  • We have used our years of experience working with several of the top 20 charities to create this new market leading product for all types of charities.
  • New payment innovations are changing the shape of how we pay online. With goDonate you can minimise the number of fields the donor has to complete, for example the user will not have to enter their name, email, home address and credit card details as all of this information is pulled from their existing digital wallets they use elsewhere such as Apple Pay, Google Pay, PayPal etc.
  • goDonate can also take regular payments via these new methods rather than only offering direct debit forms. Giving the user more choice over how they provide their regular gift.
  • goDonate can be plugged into any existing charity website or campaign site with very minimal effort and cost and is fully branded to your charity so there is a seamless user and brand experience.

Security and Scale

Simple and secure online payments
All major credit cards are accepted via the Braintree and Paypal gateways and no merchant ID is required.

We use the latest secure Serverless Cloud Hosting Technology to auto-scale up and down the capacity. This enables us to handle large volumes of donations for campaigns, TV coverage or emergency appeals.  All data is GDPR compliant and stored within the UK.

Our goDonate Essential clients include:

Featured implementation

The Fire Fighters Charity
Using the goDonate platform, The Fire Fighters Charity has been able to easily and cost effectively change the design of their donation form, simplifying the donation journey and future proofing it as online & mobile payments innovation evolves. Since implementing goDonate, the charity has seen a significant increase of 49% in their donations and the new platform easily handles spikes in donations following emergency appeals.

Flexibility and scope

A customisable experience
goDonate is highly flexible and has been designed with customisation in mind. We understand that every charity has different needs and requirements for their supporters and donors.

We can customise your goDonate platform based on your requirements, be it simply adding custom fields, changing the design & flow, creating appeal landing pages, specific API integrations or something more complex, we have a process to scope and cost out individual requirements to deliver a fully customised experience.

User journeys, both front- and back-end, have been optimised by our user experience and product development teams and come with a variety of features as standard.

Gift aid wording and opt in/out is included on donation flows as standard. The donation platform is also fully GDPR compliant.

Peace of mind

Behind the scenes
While it goes without saying that the branding, design and user experience needs to deliver, behind the scenes the back-office needs to be equally as effective for ease of administration.

goDonate offers a user friendly, easy to use reporting dashboard to view individual records and donations and easily stay on top of managing and refunding donations. Data can be downloaded as a CSV export or API for easy import into your CRM and finance systems, and goDonate comes with email template management and integration into Mandrill email delivery as standard.

We have integrated goDonate with many CRM systems such as Raiser’s Edge, ProgressCRM, Care thankQ Salesforce and MS Dynamics.

Need something more bespoke?

If you need a donation platform with much more customisations to meet your charity's needs, then why not checkout our goDonate Enterprise solution.