The NSPCC has worked with WPN Chameleon’s digital team, Addition, to overhaul their online donation experience for new and existing supporters. The charity wanted to simplify and improve their online giving experience for their supporters with a more engaging donation journey and offering greater choice using the latest payment technologies.
As a User Experience (UX) Designer my single biggest objective is to understand users. Not just what they do, but how and crucially why they do it.
So hopefully you all enjoyed last week’s tweets about Addition’s recent “meeting” with Santa Claus to discuss a Digital Product to help Saint Nick undergo Digital Transformation.