There is no doubt that the Covid-19 pandemic has changed our lives for ever but often times of crisis can drive changes that are positive, especially in technology. One such change is the rise of the QR code which can now be used as a key tool for fundraisers.
Prostate Cancer UK is enjoying an increase in donations following a recent overhaul of its online donor journey and payment options. The leading men’s health charity made changes to its online giving journeys using the goDonate platform from strategic creative agency WPNC.
Battersea has significantly increased its income through online donations after digital product studio Addition — part of agency WPN Chameleon (WPNC) — switched the organisation to its online giving platform, goDonate.