Macmillan were looking for a more modern tribute fund platform with an improved user experience across all devices including mobile. Macmillan moved their tribute fund platform over to inMem in late 2020. As part of the migration, goDonate also migrated the existing funds to ensure continuity for their fund holders and donors.
In the 6 months since Macmillan went live on inMem they received double the number of funds set up and the income trebled compared to the same period the year before! These results were solely from a new improved platform and not from a change in marketing effort.
“We are very pleased to have an up-to-date and fit-for-purpose tribute funds site for our supporters to use, both to remember their loved ones and to raise money for a cause which is important to them. We are now able to offer an on-brand, mobile-optimised and fully-functioning site which has so far been very well reviewed by supporters.”
Rachel Kingston, Head of Regional Fundraising Planning — Individual Giving, Macmillan Cancer Support
