Wildlife charity WWF wanted to create a tribute fund website following enquiries from a growing number of WWF supporters asking how they could remember and celebrate a loved one’s memory and help to raise money for the charity’s vital ongoing work in their name.
Historically tribute funds were often only offered by health charities, but the success of this website has shown that there is a growing trend for supporters wanting to donate in memory to “Loved In Life” charities such as WWF.
“The tribute fund service will greatly improve our supporter experience at a difficult time, and also help us to raise funds for our vital work to create a better future for nature and people.”
Maria Dyson, Legacy and In-Memory Supporter Manager at WWF-UK
