Alzheimer’s Society approached WPNC and goDonate wishing to optimise their online donation journeys to drive an increase in online giving.
The aims of the project were to increase both the front end user experience and the back end admin functionality, enabling Alzheimer’s Society to create campaign-specific donation journeys, optimised to maximise conversion rates and gift values. The back end needed goDonate’s comprehensive CMS and custom integrations with their CRM system Progress CRM and DotDigital email platform.
goDonate is also used to take event registration payments for Memory Walk, the charity’s main nationwide event.
“From the outset, it was apparent that WPNC understood the needs of a third sector organisation and this showed at every step of the way, from requirements gathering to completion. They worked hard to understand our organisation, and all of the processes that sit behind the donations functionality, which helped the project to run as smoothly as possible.
Emily Sturdy, Digital Fundraising Manager, Alzheimer’s Society
Conversion rate has jumped from 22% to a staggering 65%.