Rapid rise in tribute funds makes in-memory income a key part of fundraising strategies

Online tribute funds are booming in popularity, with the number of new funds created from 2021 to 2022 increasing by 15%, according to the latest fundraising data analysis from next-generation digital fundraising platform goDonate. The increase comes on top of a growth in tribute funds of 63% in the preceding 12 months.

Ten Top Tips for increasing income through online in-memory tribute funds

Vicky Reeves, goDonate’s Managing Director, reveals how charities can increase income by harnessing and promoting online in-memory tribute funds:  1. Accuracy matters Get the data capture right on your main donation forms to capture donor motivation, so you can tailor your communications and engage your donors on an in-memory supporter journey about in-memory and tribute…