Are you using Facebook Pixel? Now is the time to put the Meta Conversions API in place! Facebook Pixel (or Meta Pixel as it is now known) has been a very useful data-gathering tool for tracking data of users on Facebook. However the strength of this tool is declining due to iOS 14 privacy features…
We thought it fitting to share some trends that are moving in the world of the internet that could affect the way your supporters donate in the future!
Here we bring you a selection of recent charity implementations that are live with goDonate for their online experiences: YMCA The largest and oldest youth charity, YMCA provides critical foundations for a fresh, strong start for young people and a better quality of life in the community. YMCA believes in fairness and opportunity, aiming to…
Online tribute fund revenue grew by 46% during the past 12 months, according to a new analysis of donor data by goDonate
We’ve seen a growing trend from charities as we come out of the pandemic of creating new digital subscription products. The idea of these subscriptions or memberships is to encourage a regular monthly gift by giving something of value back to the subscriber.
Vicky Reeves, goDonate’s Managing Director, reveals how charities can increase income by harnessing and promoting online in-memory tribute funds: 1. Accuracy matters Get the data capture right on your main donation forms to capture donor motivation, so you can tailor your communications and engage your donors on an in-memory supporter journey about in-memory and tribute…
