More donors opening their digital wallets for fundraising campaigns, finds goDonate data analysis

Digital wallets are now used to make nearly four in 10 one-off donations, according to the latest annual report from next-generation digital fundraising platform goDonate.

Facebook Pixel and Meta Conversions API

Are you using Facebook Pixel? Now is the time to put the Meta Conversions API in place! Facebook Pixel (or Meta Pixel as it is now known) has been a very useful data-gathering tool for tracking data of users on Facebook. However the strength of this tool is declining due to iOS 14 privacy features…