Donation journeys
With extensive experience in maximising online giving for leading charities, our donation platform goDonate®Enterprise makes us the market leader.

Clients include



We use various research activities to understand your supporters needs and motivations to ensure we create the optimal donation journey experience.


During definition we gain in-depth insight from across the organisation which, in tandem with the outputs from discovery, enable us to create and user test a fully responsive cross-device prototype.


In close collaboration with your brand and digital fundraising teams we create designs that are engaging and tailored to the needs of your supporters and your brand.


Implementation is on a customised instance of our platform with 24/7 hosting and support and an ongoing CRO programme that allows your team to evolve and maximise your online giving and user experience.

Platform features

  • Flexible online donation platform for both cash and regular donations
  • Mobile and tablet optimised
  • Tailored UX and data fields
  • Integration with your organisation’s email platform
  • Full campaign tracking and integration with Google Analytics
  • Best in class payment providers with PayPal, Google Pay and Apple Pay
  • Custom design and implementation to suit your requirements
  • Fully designed within your organisation’s brand
  • Integration with your CRM via API or CSV files
  • Open-source CMS for campaign landing page creation
  • Handles different donor journeys & data such as in memory or in celebration
  • Ability to create campaign specific journeys
  • Adaptable to handle sponsorship and membership transactions
  • Facilitates A/B testing
  • PCI-DSS and GDPR compliant

Payment innovation

We are leading the way in online payment technology for the UK charity sector by working closely with Apple and PayPal on the next generation of frictionless online donations.

Featured implementations

Alzheimer's Society
We worked with the UK’s leading dementia support and research charity to improve the performance of its online donation journeys.
Read full case study
Parkinson's UK
Optimising online donation journeys for the UK’s Parkinson’s support and research charity.
Read full case study

Looking for something simpler?

We also have a donation product called goDonate Essential, that is just as effective but with a much more "out of the box" approach. Read more about goDonate Essential