You may have heard the news that Donate with Apple Pay has launched in the UK today.

We are very pleased to say that Addition has worked with 4 high-profile charities as part of the launch. We adapted online donation pages for Alzheimer’s SocietyThe Royal British Legion, and UNICEF. Addition also provided initial implementation advice on Apple Pay for the RSPCA.

We’ll provide an update on this later, and do contact us if you’d like to find out more, but in the meantime Apple and the 22 charities launching Donate with Apple Pay have put out the following announcement…

Donate with Apple Pay Comes to UK Charities
Offering an Easy, Secure & Private Way to Pay

London, UK — 8 March, 2017 — 22 UK charities today announce their supporters can donate with Apple Pay.

Apple Pay is making it easier and more secure to donate to your favourite charity from your iPhone, iPad or Mac, instantly, with just a touch. ActionAid UK, Alzheimer’s Society, Barnardo’s, British Heart Foundation, Cancer Research UK, Comic Relief, Concern Worldwide (UK), DEC, Marie Curie, Oxfam, (RED), The Royal British Legion, RNIB, RNLI, RSPB, RSPCA, Scope, Sightsavers, Unicef UK, VSO, WaterAid, and WWF-UK will offer Apple Pay starting today so their supporters can make easy, secure and private payments, right at the moment they feel inspired to donate.

Security and privacy is at the core of Apple Pay. When you use a credit or debit card with Apple Pay, the actual card numbers are not stored on the device, nor on Apple servers. Instead, a unique Device Account Number is assigned, encrypted and securely stored in the Secure Element on your device. Each transaction is authorised with a one-time unique dynamic security code.

Giving and adding Gift Aid to a donation has never been so simple — by eliminating the need to enter billing and contact info, create an account or fill out long forms to check out, Apple Pay gives charity supporters a way to donate instantly and at the moment they feel inspired to do so.

When paying for goods and services on the go in apps or Safari, Apple Pay works with iPhone 6 and later, iPhone SE, iPad Pro, iPad Air 2, and iPad mini 3 and later. You can also use Apple Pay in Safari on any Mac introduced in or after 2012 running macOS Sierra and confirm the payment with iPhone 6 or later or Apple Watch, or with Touch ID on the new MacBook Pro.

For more information on Apple Pay, visit:

Quotes from charities:

“ActionAid are extremely excited to launch Apple Pay on our site. We want to make sure that everyone who wants to support us can do so in a way that suits them — and Apple Pay is a great way to donate in a secure, fast and easy way, in the moment they connect with a story”. Helen Pattinson, Deputy Director of Fundraising

Michael Dent, Director of Fundraising at Alzheimer’s Society said: “Offering supporters a quick and simple yet highly secure way to donate could be a real game changer for charities. People pay for goods online and on their mobiles every day with ease and should expect their charitable donation to be just as efficient and safe. This innovative technology will make single and regular donations much easier and we hope it will increase our fundraising so we can support even more people living with dementia, fund further treatments and ultimately find a cure.”

“Barnardo’s is delighted to be part of the UK launch of Apple Pay for charities. Donations from individuals are crucial to our work and this system will make it easier and more secure to give.

“With just a touch, people will now be able to help improve the lives of the most vulnerable children and young people, easily, quickly and at the very moment they feel inspired to donate.”

Amanda Bringans, Director of Fundraising at the British Heart Foundation, said: “Heart disease is heartless. It devastates the lives of millions of people throughout the UK and the world. Research is the best weapon we have to fight it, and the lifesaving breakthroughs we make are only made possible by the enormous generosity of our supporters. We’re delighted to offer Apple Pay to help make it even easier for people to support our lifesaving work, as every pound raised could help bring us a step closer to beating heart disease.”

Graham White, individual giving director at Cancer Research UK, said: “It’s important we explore different ways to donate to make sure we stay relevant and that people can continue to give to us in ways that fit into their busy lives.

“Cancer Research UK has been at the forefront of exploring donation mechanics in the third sector. We are striving to make it easier for people to donate to us, and continually test new ways to give. Given we’re really passionate about achieving our aim of seeing 3 in 4 people beat cancer by 2034, we know we have to adapt to suit the ways that supporters want to interact with us.”

“As one of the leading charities in the UK, our aim is to always put supporters’ wishes first and Apple Pay adds to the other donation methods that supporters have told us they like to use. It simply makes donating even easier.”

Zenon Hannick, Chief Technology Officer at Comic Relief said: “We are really excited to be offering our supporters the chance to donate using Apple Pay during Red Nose Day on March 24th. We are confident it will be making a donation to Comic Relief even easier, helping us raise more money to help and support vulnerable and disadvantaged people in the UK and some of the world’s poorest communities.”

Peter Reynolds, Director of Fundraising at Concern Worldwide UK, said: “Our donors are increasingly using digital channels to engage with and support our work tackling hunger amongst some of the world’s most vulnerable communities. They want fast, convenient and secure ways to donate, so we are delighted to be one of the first UK charities to offer Apple Pay to our supporters.”

Saleh Saeed, CEO of the DEC said: “It is really exciting that the UK public will now be able to donate to DEC disaster appeals using Apple Pay, enhancing the user experience and making fundraising for these emergencies quicker and easier than ever before. DEC appeals are only launched in response to large scale humanitarian crises. Our aim is to raise as much funding as we can and enable our member charities to speedily deliver vital life-saving aid to the people in need. “

Steve Armstrong, Head of Digital at Marie Curie said: “Marie Curie is committed to making it as easy as possible for people to support us in many different ways. Apple Pay offers a frictionless and secure means for our supporters to donate money and help us care for terminally ill people and their families.”

Matt Jerwood, Oxfam’s head of digital fundraising, said: “Apple Pay makes it even easier for our supporters to contribute to our work across the globe. It means they are just one touch away in our app from providing clean water, food or a blanket in a humanitarian emergency.

“Our digital fundraising strategy is increasingly centred on mobile devices and on giving supporters greater ease, transparency and control over their giving. Apple Pay provides a quick and secure way to make a difference.”

Apple Pay is the latest way Oxfam is offering supporters greater convenience and control over their giving. Our contactless donation points provide a quick and easy way of giving without digging around for spare change. The My Oxfam app, launched in January, gives supporters behind-the-scene access to our work around the world and greater control over their relationship with the charity.

“It’s so exciting to see Apple continually expanding the ways customers can support the AIDS fight with (RED). Over the past ten years, Apple has raised almost $120 million for the Global Fund through its (RED) partnership, so we’re thrilled that people can now donate using Apple Pay with just the touch of a finger.” said Deborah Dugan, CEO, (RED).

Steve Tyler, Head of Innovation and Development at RNIB said: “For many years, our ambition at RNIB (Royal National Institute of Blind People) has been to ensure that providers of everyday technologies and consumer products are accessible. New technologies, like Apple Pay, are helping to change lives by making giving to a good cause simpler and safer, and we seek to ensure that accessibility is simply part of the experience. RNIB research shows that while the vast majority of blind and partially sighted people want to take control of their financial affairs, they’re often prevented from doing so because of inaccessible systems. With a focus on security, privacy and accessibility, smart technologies give blind and partially sighted people greater confidence that their financial details remain private and their transactions are secure.”

Luke Surry, RSPB head of Digital & Data, “The introduction of Apple Pay to our website is an important milestone in our plans to deliver improved experiences and the latest technology to our supporters. We are excited to be part of the initial launch in the UK as Apple Pay will simplify how our website visitors support us financially, and allow us to continue to give nature a home.”

RSPCA assistant director of income generation Julian Holmes-Taylor said: “We’re thrilled that we’re part of the launch of Apple Pay in the charity sector which will give our supporters an easy, secure and convenient way to donate and more choice about how they pledge their money.

“The RSPCA receives no Government funding so donations from the public are vital to enable us to continue our important work rescuing, rehabilitating and rehoming animals.

“We hope Apple Pay will make it easier for our amazing supporters to continue to make their generous donations.”

Tracy Griffin, Director of Marketing, Fundraising and Communications at Scope, said:
“Donations from individuals are vital to Scope’s work. Thankfully, in 2017 there are more ways than ever to donate to charity. That’s why Scope is delighted to be offer Apple Pay to provide a more convenient and modern way of fundraising.

“We know that many people want to donate to charities like Scope but the focus on a cash-free wallet means many are not able to. Donating to Scope through Apple Pay is simple, secure and speedy so can help us reach more people, more quickly.

“At Scope we want to be a fundraising organisation, not just an organisation that fundraises. That’s why we’re excited to offer Apple Pay to ensure that we can continue to raise money to support our work to make this country a place where disabled people have the same opportunities as everyone else.”

Mobile technology is changing the way Sightsavers’ supporters help improve lives. We are therefore very excited to be one of the first charities to offer Apple Pay in the UK. We believe that such advances in technology and the way people can donate mean we can offer greater choice to our supporters — enabling them to give in a way that best suits them and is quick and effortless.” comments Becki Jupp, Sightsavers’ Director, Global Individual Giving & Marketing.

“At Unicef UK we want to make giving as easy as possible. People are increasingly using mobiles and other digital devices to make payments so offering choice about how to donate is all the more important. Integrating Apple Pay makes donating both instant and effortless and secure for our supporters, and we hope that it will encourage more people to join us and share our mission to do whatever it takes, until every child is safe” Catherine Cottrell, Deputy Director, Fundraising, Unicef UK

David Dawson, Global Digital Manager at VSO said: “For VSO, the future of giving is all about connecting the public to the communities we serve in some of the poorest parts of the world. So it’s right that if people want to support our work that they can do so securely, intuitively and in as straightforward way as possible. Apple Pay represents a huge leap forward in giving, making the act as simple as the touch of a button.”

Marcus Missen, WaterAid’s Director of Fundraising and Communications, said:
“We are delighted that our supporters can now help make change happen with just the touch on a button. Apple Pay gives us one more way to help bring safe water and sanitation to the world’s poorest people, and to work towards the UN Global Goal of reaching everyone, everywhere with these essential services by 2030.”

“Our supporters needs are constantly changing, they want innovative and easy ways to give to WWF. They want more control in how they give and when the give as well as knowing their donation is making a difference. That’s why we are happy to be one of the first charities in the UK to support instant donations through Apple Pay and to launch our Give an Hour for Earth Hour fundraising campaign at the same time.

“Every hour, across the world, something or someone that matters to us is being affected by climate change. We are launching a calculator that allows supporters to work out their hourly salary and then donate it for WWF’s Earth Hour, helping those worst affected to improve their livelihoods and take action to protect our beautiful planet and all life on it. We’re giving supporters an engaging way to give, they can choose how much, when and how with this campaign. By integrating Apple Pay we hope to make donating effortless and help supporters take a small action to make a big difference to the planet.” Kerry Blackstock, Director of Fundraising, WWF